Watch the Films: Sam / Aslin / Kendell / Lucie / Monica

For the debut of the Journelle lingerie brand, and the opening of their NYC flagship, we created a series of five short films about different women in quiet moments at home.

We also designed a video installation for the flagship store. The films are shown on a glass wall that divides the store from the dressing rooms. The glass is fitted with a special double-sided projection material, so the films can be seen from both sides, allowing visitors to experience the films from different points of view during their visit.

These films are the first in a series of portraits that will try to define the "Journelle Woman", an alternative to the mainstream lingerie shopper.

Director: Gabriel Winer
Producers: Gabriel Winer and Dana Karwas
Installation Design: Gabriel Winer
Director of Photography: Noah David Smith
Hair and Makeup: Erica Gray
Locations provided by: Jumeirah Essex House Residences
Location Manager: Harrison & SchriftmanPublic Relations
Featuring: Lucie @ Major, Aslin @ Major, Kendell @ Fusion, Monica @ ID, Sam @Direct